Impact Jury

Subcategories

You can enter your work in the following subcategories.

• 6101 - Campaign Communications

  Campaign communications that have resulted in behavioural, environmental, social or policy change and are benefiting society. Includes campaign films, press adverts, posters, audio spots and brand activations created for real and virtual worlds.

• 6102 - Design

  Designs that have resulted in behavioural, environmental, social or policy change and are benefiting society. Includes product designs, new materials, packaging innovations, digital design, service or systems design that has improved circumstances, access or quality of life.

• 6103 - Initiative

  Strategic action that has resulted in behavioural, environmental, social or policy change and are benefiting society. Includes fundraising initiatives, business initiatives, legislative action, forming alliances and community and regenration projects.

• 6104 - Local Solution

  For campaigns, products, service designs and initiatives that are benefiting a specific region or local area such as a neighbourhood, village, town or city.

• 6105 - Sustained Solution

  Campaigns, designs and initiatives that have pushed an original idea forward, generating increased behavioural, environmental, social or policy change over time. The work must have been launched prior to 1 January 2020 and active within the current eligibility window for this category (1 January 2020 - 18 April 2023). Work does not need to have been submitted previously into D&AD Impact or Creativity for Good.

• 6106 - Climate Solution

  Campaigns, designs and initiatives that are specifically taking action to combat climate change and it's impact. To be eligible for this subcategory, your work must be driving Sustainable Development Goal 13: Climate Action.

• 6107 - Upstream Innovation

  Solutions designed to fit within a circular system, where an upstream innovation approach has been applied to prevent waste. For solutions that are reusable, returnable, recyclable or compostable, or where the need for materials has been eliminated. A fifth judging criteria applies to this subcategory: Is the design circular?

• 6108 - Collaboration

  Work created from a collaboration between two or more parties, that's resulted in behavioural, environmental, social or policy change. Includes collaboration between brands and with consumers to generate impact.

• 6109 - Creative Use of Budget

  Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here. If the work was done pro bono, you will need to state the total spend.