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Media Jury

  • D&AD Awards 2023

Strategies and ideas that use a specific medium or media property as a creative tool.



You can enter your work in the following subcategories.

  • 1601 - Integrated

    Media-first ideas that are executed cohesively across multiple media platforms. For example online, TV, radio, out-of-home.
  • 1602 - Social

    Media-first ideas designed for social platforms. Includes paid-for, owned and earned media ideas that exploit the social and community aspects of digital networks and user-generated content.
  • 1603 - Mobile

    Media-first ideas designed for mobile devices. Includes the use of augmented reality, location-specific technology and apps.
  • 1604 - Direct

    Media-first ideas that use mail, email, telephone marketing or other methods that enable direct communication with the customer.
  • 1605 - Press & Outdoor

    Media-first ideas hosted in the press, such as advertorials, adverts or inserts; and out-of-home advertising on existing, free format, or interactive poster sites, for example.
  • 1606 - Radio & Audio

    Media-first ideas created for use on audio platforms such as radio, podcast channels and streaming services. Includes live broadcast, online or on-demand content.
  • 1607 - Film

    Media-first ideas designed for film. Advertising placements include online platforms such as social media and VOD, TV, cinemas and other screens.
  • 1608 - Entertainment

    Media-first ideas created for entertainment. Includes gaming platforms, apps, video sharing channels and music videos.
  • 1609 - Events & Stunts

    Media-first ideas in the form of virtual and physical events or stunts. Includes exhibitions, installations, festivals, product launches, sports tournaments, art performances and concerts, either pre-existing or specially created.
  • 1610 - Retail

    Campaigns centred around e-commerce, in-store marketing such as digital signage and point-of-sale, pop-up shops, online retail sites and fully integrated virtual stores.
  • 1611 - Interaction

    Media-first ideas that encourage and enable users to interact or respond to a brand’s other activities. Includes dual screening apps, audio or visual recognition, interactive kiosks and use of extended reality technologies such AR, VR or MR.
  • 1612 - Collaboration

    Media-first ideas that rely on the creative use of sponsor placement, where the collaboration between sponsor and project is key to the campaign’s success.
  • 1613 - Use of Micro-Talent & Influencers

    Media activity that uses micro-talent or micro-influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.
  • 1614 - Use of Talent & Influencers

    Media activity that uses popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.
  • 1615 - Use of XR

    Media-first ideas created for immersive platforms or to leverage the use of AR, VR and MR technologies. Includes work designed specifically for gaming environments, liminal spaces, applications across web 3.0 and the metaverse.

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