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Phone It In

Award: Yellow Pencil

Yellow Pencil / Direct / Press & Outdoor / 2023

Award: Yellow Pencil

Yellow Pencil / Experiential / B2C Activations

Award: Wood Pencil

Wood Pencil / Radio & Audio / Commercial Campaigns

Award: Wood Pencil

Wood Pencil / Direct / Acquisition & Retention

Award: Shortlist

Shortlist / Media / Radio & Audio

Skinny Mobile is always looking for ways to save money and pass those savings onto customers. Instead of paying celebrities to feature in its ads, Skinny open sourced 34 bespoke radio scripts as OOH placements so anyone could record them on their mobile – for free. Each script was contextually relevant to its location, and included a phone number that took callers to an answering machine. From there, the recordings were dispatched as radio ads. The result was an OOH campaign that doubled as a radio campaign and tripled as Skinny’s most effective recruitment campaign ever.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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