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Writing for Design Jury

  • D&AD Awards 2023

Writing that is integral to a piece of design. Includes headlines and/or body copy.

Subcategories

You can enter your work in the following subcategories.

  • 4301 - Integrated

    Writing with design where one concept is successfully executed across multiple platforms. For example online, on packaging, on posters and on brochures.
  • 4302 - Digital

    Writing as part of any digital product or platform. Includes websites, microsites, landing pages, apps, games.
  • 4303 - Graphic

    Writing with graphic design. Includes posters, signage, stationery, brochures, direct mail, album covers, games, apps, graphic design for digital platforms and other applied print graphics.
  • 4304 - Packaging

    Words as part of a piece or a range of packaging. Includes words for new packaging designs and packaging rebrands. All work entered must have been commercially sold with a barcode or sales identifier, unless it is a promotional item.
  • 4305 - Naming

    The name of a brand, product or service. Judges will consider how the naming is perceived by the target audience.
  • 4306 - Brand Voice

    The personality of a brand expressed through written and spoken word. Includes brand guidelines and verbal identity. Judges will be looking for evidence of application across products and services.
  • 4307 - Storytelling

    Storytelling used to convey a brand's identity and connect with consumers. May promote a brand's history, spirit and sense of community, for example.

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