Gaia
Award: Shortlist
Shortlist / Writing for Design / Brand Voice / 2023
Gaia’s voice is bold with a bedside manner. It champions agency over reproduction without triggering audiences or creating idealistic notions of what a family looks like. A family unit has no fixed form, nor a fixed way to be formed. Ragged Edge crafted a tone of voice that positions Gaia as the lifemakers here for all future families, no matter their creation or configuration.
