Byron: Poetry in a Bun
Award: Wood Pencil
Wood Pencil / Writing for Design / Brand Voice / 2023
Byron is the UK’s original burger pioneers. But after 15 years of increased competition and narrowing margins, the brand was on the back burner. It was time for a new approach, inspired by its namesake poet, Lord Byron. Because Byron’s burgers aren’t just burgers. They’re Poetry in a Bun. Reed Words created a voice to put that poetry in motion – rhyming its way through a lively, lyrical brand world, and creating guidelines to keep every poem on point. Now, from website to restaurant, Byron delivers good food, good times, and good rhymes.
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