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Product Design Jury

  • D&AD Awards 2023

The design of consumer and industrial products and prototypes.
Digital products should be entered into Digital Design.



You can enter your work in the following subcategories.

  • 2701 - Consumer

    Products designed for consumer use. Includes everything from homeware and appliances, to consumer electronics and everyday consumer products.
  • 2702 - Industrial

    Products designed for industrial use. Includes everything from stationary and IT equipment, to furniture and lighting for offices, hotels, shops and urban spaces.
  • 2703 - Health & Wellbeing

    Consumer and commercial products designed to improve health and wellbeing. Includes personal care items, assisted living products, medical devices and technology that facilitates healthy lifestyle. Work that requires FDA approval to be commercially released must have this approval granted at the time of submission. Otherwise this work will be withdrawn and no refunds issued.
  • 2704 - Responsible Products

    Products where sustainability has been considered within the design. Examples include innovating to reduce the need for packaging, prioritising sustainable manufacturing processes and materials, or applying circular design principles. A fourth judging criteria applies to this subcategory: Is it responsible?
  • 2705 - Inclusive

    Products that are accessible to a range of users, regardless of ability, age, gender or other demographic. For example the product may have easy to use functions or only require one hand to use. Products may include a digital element, such as touch-free technology. Fully digital products should be submitted into Digital Design.
  • 2706 - Promotional

    Products that have been distributed as part of a promotional event, stunt or marketing campaign. Usually with a limited production run, and not sold or available commercially. This subcategory is for products only. Packaging should be entered into Packaging Design.
  • 2707 - Prototypes

    An early sample, model, or release of a product that is undergoing user testing at the time of entry. Must be commercially viable. Medical devices without FDA approval are only eligible in this subcategory. Work entered here can only be awarded up to Wood Pencil level and won't be eligible for any other Awards categories except Creative Transformation and Future Impact (subject to meeting it's criteria). You will need to provide evidence of a working prototype.
  • 2708 - Technological Innovation

    The application of new technology, or the use of existing technology in a new way, to create or optimise a cutting edge product. Includes smart devices, energy-efficient designs and robotics, for example.
  • 2709 - Material Innovation

    The application of new materials, or the use of existing materials in a new way, to create or optimise a cutting edge product.

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