Radio & Audio Jury

Subcategories

You can enter your work in the following subcategories.

• 1901 - Commercial Campaigns

  Commercial campaigns broadcast over radio, online or out-of-home. Includes placements on internet radio, streaming services, audiobooks and podcast channels.

• 1902 - Commercials 30 Seconds & Under

  Commercial spots that are 30 seconds or less in length. Broadcast over radio, online or out-of-home. Includes placements on internet radio, streaming services, audiobooks and podcast channels.

• 1903 - Commercials Over 30 Seconds

  Commercial spots that are more than 30 seconds long. Broadcast over radio, online or out-of-home. Includes placements on internet radio, streaming services, audiobooks and podcast channels.

• 1904 - Brand Expression

  The use of audio across various touchpoints to reinforce a brand's identity and build brand awareness. Includes the use of sonic logos, sounds and mnemonic audio created specifically for brands, as well as curated playlists online and in-store, for example.

• 1905 - Entertainment

  Branded and brand-funded audio content. For example audiobooks, playlists, podcasts, soap operas, concerts, gigs, festivals, livestream events.

• 1906 - Tactical

  Rapid response advertising that reacts to current news and events, using the popularity of a news story to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.

• 1907 - Innovation

  Audio advertising that pushes the boundaries of the medium by implementing new ideas, methods of storytelling or technology. For example audio campaigns created for web 3.0 and the metaverse, or the use of AR, VR or MR to blend real and virtual worlds.