Writing for Advertising Jury

D&AD Awards 2023

Writing that is integral to a piece of marketing communication. Includes headlines and/or body copy.
Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.

None

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

4201 - Integrated
Writing as part of campaigns where a central idea connects across a variety of media. For example online, in print, mobile, ambient.
4202 - Digital
Writing within advertising for digital platforms including websites, microsites, blogs and apps. Writing for social platforms should be submitted into the Social subcategory.
4203 - Social
Writing within advertising for social platforms including Instagram, Facebook, Tiktok and Twitter.
4204 - Film
Scripts for, and visible copy within, adverts created for TV, VOD, social, cinema and other screens.
4205 - Press
Writing within press including press ads, inserts, wraps and branded editorial.
4206 - Outdoor
Writing for outdoor use including print and digital posters, special builds and digital sites.
4207 - Radio & Audio
Writing as part of radio and audio advertising. Includes writing and scripting for podcasts that integrate brands into the narrative.
4208 - Entertainment
Writing for branded or brand-funded entertainment that people feel compelled to watch, seek out and share. Includes documentaries, feature films, music videos, and games.