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Writing for Advertising Jury

  • D&AD Awards 2023

Writing that is integral to a piece of marketing communication. Includes headlines and/or body copy.
Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.

None

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 4201 - Integrated

    Writing as part of campaigns where a central idea connects across a variety of media. For example online, in print, mobile, ambient.
  • 4202 - Digital

    Writing within advertising for digital platforms including websites, microsites, blogs and apps. Writing for social platforms should be submitted into the Social subcategory.
  • 4203 - Social

    Writing within advertising for social platforms including Instagram, Facebook, Tiktok and Twitter.
  • 4204 - Film

    Scripts for, and visible copy within, adverts created for TV, VOD, social, cinema and other screens.
  • 4205 - Press

    Writing within press including press ads, inserts, wraps and branded editorial.
  • 4206 - Outdoor

    Writing for outdoor use including print and digital posters, special builds and digital sites.
  • 4207 - Radio & Audio

    Writing as part of radio and audio advertising. Includes writing and scripting for podcasts that integrate brands into the narrative.
  • 4208 - Entertainment

    Writing for branded or brand-funded entertainment that people feel compelled to watch, seek out and share. Includes documentaries, feature films, music videos, and games.

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