Writing for Advertising Jury
- D&AD Awards 2023
Writing that is integral to a piece of marketing communication. Includes headlines and/or body copy.
Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.
Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
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4201 - Integrated
Writing as part of campaigns where a central idea connects across a variety of media. For example online, in print, mobile, ambient. -
4202 - Digital
Writing within advertising for digital platforms including websites, microsites, blogs and apps. Writing for social platforms should be submitted into the Social subcategory. -
4203 - Social
Writing within advertising for social platforms including Instagram, Facebook, Tiktok and Twitter. -
4204 - Film
Scripts for, and visible copy within, adverts created for TV, VOD, social, cinema and other screens. -
4205 - Press
Writing within press including press ads, inserts, wraps and branded editorial. -
4206 - Outdoor
Writing for outdoor use including print and digital posters, special builds and digital sites. -
4207 - Radio & Audio
Writing as part of radio and audio advertising. Includes writing and scripting for podcasts that integrate brands into the narrative. -
4208 - Entertainment
Writing for branded or brand-funded entertainment that people feel compelled to watch, seek out and share. Includes documentaries, feature films, music videos, and games.
Jury
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- Vicki Maguire (President)
- CCO
- Havas Studios
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- Lynsey Atkin
- Executive Creative Director
- 4creative
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- Marie Claire Maalouf
- Executive Creative Director
- Impact BBDO Dubai
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- Kevin Mulroy
- Partner & Executive Creative Director
- Mischief USA
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- Juggi Ramakrishnan
- Writer
- Freelance
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- Vikki Ross
- Copywriter, Brand & TOV Consultant
- Vikki Ross Writes
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- Tshepo Tumahole
- Creative Director
- Joe Public Johannesburg
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