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Branding Jury

  • D&AD Awards 2023

The design of individual brand elements and entire branding schemes. Includes new identities, brand refreshes, logos and methods of brand expression.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 2101 - Large Enterprise / New Branding Schemes

    A branding identity created for a large enterprises - including brands, corporations and non-profits - with 250 employees or more. The organisation, product or service must be previously unbranded and the work should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.
  • 2102 - Large Enterprise / Brand Refresh

    A brand refresh created for large enterprises - including brands, corporations and non-profits - with 250 employees or more. The work must be a rebranding of an existing organisation, product or service and should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.
  • 2103 - Large Enterprise / Logos

    Single logos or families of logos created for large enterprises - including brands, corporations and non-profits - with 250 employees or more. Could be static or animated. Includes campaign logos. You will need to state whether the logo was a redesign.
  • 2104 - SME / New Branding Schemes

    A branding identity created for an SME with between 10 and 249 employees. The organisation, product or service must be previously unbranded and the work should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.
  • 2105 - SME / Brand Refresh

    A rebrand created for an SME with between 10 and 249 employees. The work must be a redesign of an existing organisation, product or service and should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.
  • 2106 - SME / Logos

    Single logos or families of logos created for an SME with between 10 and 249 employees. Could be static or animated. Includes campaign logos. You will need to state whether the logo was a redesign.
  • 2107 - Micro Enterprise / New Branding Schemes

    A branding identity created for an inidivudal or a micro enterprise with less than 10 employees. The organisation, product or service must be previously unbranded and the work should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.
  • 2108 - Micro Enterprise / Brand Refresh

    A rebrand created for an inidivudal or a micro enterprise with less than 10 employees. The work must be a redesign of an existing organisation, product or service and should express the brand through multiple platforms. Work cannot be entered into both New Branding Schemes and Brand Refresh.
  • 2109 - Micro Enterprise / Logos

    Single logos or families of logos created for an inidivudal or a micro enterprise with less than 10 employees. Could be static or animated. Includes campaign logos. You will need to state whether the logo was a redesign.
  • 2110 - Campaign Branding

    Branding for a specific marketing campaign or limited product line. Includes campaign identities and elements of them.
  • 2111 - Tactical

    New branding scheme, brand refresh or temporary branding designed in response to current affairs, recent events or a trending topic.
  • 2112 - Channel Branding

    Branding for TV channels, digital channels and programmes. Includes entire identities or elements of them, e.g. stings, idents, and sponsorship bumpers.
  • 2113 - Sonic Branding

    The design of a cohesive sound that compliments and elevates a brand across various customer touchpoints. Includes sonic logos, sounds and mnemonic audio, as well as music curation online and in-store that reinforces a brand’s identity.
  • 2114 - Activations

    Branding of an activation or series of activations that are authentic to a brand's identity and bring the brand to life. For example pop up shops, installations, retail events. This category is not for advertising. Please enter this into the Experiential category.
  • 2115 - Digital

    Branding created for digital platforms including web, mobile, social, gaming and virtual worlds. This subcategory is not for advertising. Please enter this into the Digital category.
  • 2116 - Print

    Branded printed communications. For example stationery, catalogues, brand handbooks and packaging. This subcategory is not for posters or press ads. Please enter these into the Press & Outdoor category.
  • 2117 - Motion

    Branded moving image work. For example inflight films, corporate presentations, event graphics, motion graphics. This subcategory is not for advertising. Please enter this into the Film category.
  • 2118 - Health & Wellbeing

    Branding created for organisations, products, services and campaigns on the subject of health and wellbeing. Includes new branding schemes, brand refreshes and system elements that are redefining the visual language of health.
  • 2119 - Creative Use of Budget

    Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here. If the work was done pro bono, you will need to state the total spend.

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