Direct Jury
- D&AD Awards 2023
Marketing communications delivered straight to the consumer and designed to elicit a direct response from a target audience.
Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
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1101 - Integrated
Fully integrated direct marketing campaigns that are executed across multiple platforms, designed to elicit a direct response. For example online, in print, TV and radio. -
1102 - Digital
Digital communications that elicit a direct response. For example banners, campaign sites, emails, apps and mobile ads. -
1103 - Film
Social, VOD, TV or cinema ads designed to elicit a direct response. Includes work for offline platforms such as planes, festivals, presentations. -
1104 - Direct Mail
Physical mail that elicits a direct response. Includes door drops, letters, postcards and mail packs. -
1105 - Printed Materials
Print marketing that's designed to elicit a direct response. Includes stationery, leaflets, brochures, books, greetings cards and calendars. -
1106 - Press & Outdoor
Press and poster advertising designed to elicit a direct response. Includes press inserts and wraps, work released on digital and interactive sites, special builds and street flyering. -
1107 - Radio & Audio
Radio ads and audio marketing that elicit a direct response. Includes radio broadcasts, fan base targeting and podcasts. -
1108 - Events
Events and stunts designed to elicit a direct response. Includes virtual and live events, flash mobs, guerilla marketing and pop-up shops. -
1109 - Products & Services
Products and services targeting specific audiences and eliciting a direct response. Includes product samples and consumables. -
1110 - Acquisition & Retention
Direct campaigns that initiate a targeted drive towards a business, company, or product in order to establish a relationship with the consumer or encourage customer loyalty. -
1111 - Innovation
For cutting edge work that changes the way brands market straight to the consumer. For innovative products, services and communications that elicit a direct response. -
1112 - Health & Wellbeing
Health and wellbeing communications that target a specific user. Includes awareness campaigns, public service announcements and promotions designed to elicit a direct response. -
1113 - Use of XR
The use of immersive technologies to extend reality and elicit a direct response, for example direct-to-avatar. Includes the use of AR, VR or MR to blend real and virtual worlds, and applications across web 3.0 and the metaverse.
Jury
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- Pancho Cassis (President)
- Partner & Global Chief Creative Officer
- DAVID Madrid
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- Nicky Bullard
- Group CCO
- MullenLowe Group
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- Reed Collins
- CCO APAC
- Ogilvy APAC
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- Till Diestel
- Partner & Chief Creative Officer
- Serviceplan Germany
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- Amy Ferguson
- Chief Creative Officer
- TBWA\Chiat\Day New York
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- Kelly Pon
- Chief Creative Officer
- BBH Shanghai
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- Cristina Tin Sanchez
- Executive Creative Director
- Iris Singapore
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- Rodrigo Sobral
- Global Chief Creative Officer
- OLIVER London
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- Ankita Tobit
- Senior Creative
- Wieden+Kennedy London
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