Goldfish Jingle
Award: Graphite Pencil
Graphite Pencil / Direct / Film / 2023
Award: Wood Pencil
Wood Pencil / Media / Social
The Goldfish Jingle took over social conversation on the night of the Grammy Awards, trending #6 worldwide. While viewers tuned in to see music’s biggest acts perform, Goldfish leveraged broadcast and live tweeting to drive a social-first provocation: create your own version of the Goldfish Jingle and share it with the world. #GoldfishJingle became an unmissable moment that took on a life of its own on TikTok, where people could leverage the sound-on environment to sing and rap their own versions of the catchy Goldfish tune.
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