Touch Card
Award: Graphite Pencil
Graphite Pencil / Direct / Products & Services / 2023
Award: Wood Pencil
Wood Pencil / Commerce / Customer Journey
Award: Wood Pencil
Wood Pencil / Commerce / Purchase Experiences
Award: Shortlist
Shortlist / Integrated / Large Enterprise
Award: Shortlist
Shortlist / Casting / Micro-Talent & Influencers
Mastercard turned to experts in accessibility, like The Royal National Institute of Blind People (RNIB) and VISIONS, to glean insight into what blind and partially sighted people need most. The brand found that the payment category is somewhere where their needs have been neglected. Low-vision cardholders have had to hack their cards with scissors, hole punchers, and rubber bands, or have had to trust someone to identify their card for them. Mastercard introduced Touch Card as a solution to the issue.
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