Samsung Unfear
Award: Wood Pencil
Wood Pencil / Digital / Health & Wellbeing / 2023
Award: Wood Pencil
Wood Pencil / Creative Transformation / Products
Award: Wood Pencil
Wood Pencil / Direct / Innovation
Award: Shortlist
Shortlist / Digital / Use of Technology
Globally, 70 million people are on the autism spectrum. Many of these people suffer panic attacks due to hyperacusis – hypersensitivity to specific noises such as barks, sirens, or construction works. Noise cancellation headphones have historically been the only option, yet they can end up isolating people and depriving them of freedom. Aware of this, Samsung developed Unfear, an advanced artificial intelligence app that filters and suppresses in real time only those noises that affect the sufferer in order to protect, relax, and help them to listen live with nothing to be afraid of.
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