Burger Glitch
Award: Yellow Pencil
Yellow Pencil / Direct / Integrated / 2023
Award: Yellow Pencil
Yellow Pencil / Direct / Acquisition & Retention
Award: Yellow Pencil
Yellow Pencil / Experiential / Retail Activations
Award: Graphite Pencil
Graphite Pencil / Media / Integrated
Burger King's Burger Glitch campaign engaged with the gamer community in an innovative way. Creative agency David decided to create glitches for things that were working perfectly: the app, the media, even the Burger King menu. It turned a flaw in video games into entertainment, creating a campaign that's not only fun but also functional and relevant. Burger Glitch used a single, powerful insight drawn from gamers' everyday lives to create engaging activations across various brand touchpoints.
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