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Burger Glitch

Award: Yellow Pencil

Yellow Pencil / Direct / Integrated / 2023

Award: Yellow Pencil

Yellow Pencil / Direct / Acquisition & Retention

Award: Yellow Pencil

Yellow Pencil / Experiential / Retail Activations

Award: Graphite Pencil

Graphite Pencil / Media / Integrated

Burger King's Burger Glitch campaign engaged with the gamer community in an innovative way. Creative agency David decided to create glitches for things that were working perfectly: the app, the media, even the Burger King menu. It turned a flaw in video games into entertainment, creating a campaign that's not only fun but also functional and relevant. Burger Glitch used a single, powerful insight drawn from gamers' everyday lives to create engaging activations across various brand touchpoints.

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