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The Copenhagen Bench

Award: Graphite Pencil

Graphite Pencil / Spatial Design / Public Spaces / 2023

Award: Shortlist

Shortlist / Direct / Press & Outdoor

Award: Shortlist

Shortlist / Experiential / Responsible Activations

To make the consequences of climate change tangible to everyone, TV 2 Denmark turned to a Danish design icon – the Copenhagen bench. TV 2 Denmark made a simple change to the design and elevated the bench by 85 centimetres to match the UN Climate Report’s estimate for the rise in sea levels by the year 2100. In collaboration with the original producer, TV 2 Denmark created 15 elevated benches from upcycled metal and recycled wood and placed them at central locations in Denmark’s largest cities, immediately grabbing people’s attention.

What did the judges have to say?

A simple visual idea that is a reminder of how climate change affects us.

ElsaMarie D’Silva, Founder, Red dot foundation (safecity)

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