Christmas Not War
Christmas Not War
After Russia launched a full-scale war on Ukraine, leading concrete manufacturer Kovalska provided 11,000 concrete blocks to protect Ukrainian cities from enemy tanks. When the Kyiv region was liberated, these barriers were moved from the roads to the sidewalks. They were then transformed into holiday characters that tapped into the Christmas spirit. Each character was given a name and its own personal story, helping children to overcome childhood traumas caused by the war.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Lead
- Client
- Brand
- Concrete by Kovalska
- Advertising Agency
- Design Agency
- Production Company


