The Resell Tag
Award: Wood Pencil
Wood Pencil / Direct / Products & Services / 2023
Since 2002, the average usage of an item of clothing has decreased by 85%, and 33% of people feel that a piece of clothing is 'old' after having worn it just three times. The Resell Tag is a unique scannable code in each piece of clothing that will activate a series of digital data-based actions, automatically creating a sales advert for the item and promoting it across Facebook and Instagram. The Resell Tag provides a seamless solution to an important issue, establishing a real-life activation by hijacking a typically uninspiring customer journey and transforming it into a few clicks.
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