The Hornicultural Society
Award: Graphite Pencil
Graphite Pencil / Packaging Design / Promotional / 2023
Award: Graphite Pencil
Graphite Pencil / PR / B2C
Award: Wood Pencil
Wood Pencil / Direct / Printed Materials
Award: Wood Pencil
Wood Pencil / Direct / Products & Services
Award: Wood Pencil
Wood Pencil / Direct / Health & Wellbeing
Award: Wood Pencil
Wood Pencil / Integrated / Health & Wellbeing
Award: Wood Pencil
Wood Pencil / Typography / Integrated
Award: Shortlist
Shortlist / Art Direction / Printed Materials
Award: Shortlist
Shortlist / Illustration / Printed Materials
To help tackle the rapid rise in STIs among the over 65s, Relate launched limited edition condoms in the style of seed packets. Under the banner of The Hornicultural Society, Ogilvy briefed a world-class horticulture illustrator to help combine botanical drawings, in the style of something classy from the Royal Horticultural Society, with beautiful illustrations that on closer inspection are suggestive of sexual organs. The seed packets featured bespoke typography to give each one its own personality with cheeky characteristics built into the letters.
What did the judges have to say?
It was brave, beautiful and delightful.
Juan Cárdenas, Executive Creative Director, Grey Colombia
The project used typography to generate a positive impact on the community.
Ricardo Bezerra, CCO, Tátil Design