Furphy, What The Truck?!
Yellow Pencil / Press & Outdoor / Poster Adverts / 2023
Shortlist / Direct / Press & Outdoor
Aussie beer brand Furphy shares its name with the word for an unlikely story that stretches the truth. To launch its new Crisp Lager and stand out in a saturated market, Furphy created a real-life tall tale of its own, by installing a 7.8 tonne beer truck wedged between two skyscrapers in Sydney’s CBD. Within hours, the truck had gone viral and gained serious traction in the media. With over 25 million impressions – the same as Australia’s population – Furphy Crisp Lager went from unknown to the country’s most talked about beer.