A British Original

British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation. The campaign explores the myriad reasons people travel, whether it's to reconnect with loved ones, to take some time out, or to be immersed in a different culture. A British Original encompassed over 500 unique print, digital, and outdoor executions and over 32 different short films.