• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Happy Birthday from Earth

Award: Wood Pencil

Wood Pencil / Media / Events & Stunts / 2023

Award: Shortlist

Shortlist / Direct / Digital

Award: Shortlist

Shortlist / Experiential / B2C Activations

Award: Shortlist

Shortlist / Experiential / Use of Technology

For the Mars Curiosity Rover’s 10th birthday, Husqvarna released an app update for its robotic lawn mowers, giving them the ability to sing Happy Birthday to the loneliest robot in the universe. It was the first time any brand in the category had engaged in anything beyond practical utility. Instead, the opt-in update demonstrated of how advanced Husqvarna’s robotic lawn mowers are. It triggered an emotional reaction in people, inspiring them to tell friends, post on social media, and share the moment their own lawn mowers started singing.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again