Burger Glitch

Burger King's Burger Glitch campaign engaged with the gamer community in an innovative way. Creative agency David decided to create glitches for things that were working perfectly: the app, the media, even the Burger King menu. It turned a flaw in video games into entertainment, creating a campaign that's not only fun but also functional and relevant. Burger Glitch used a single, powerful insight drawn from gamers' everyday lives to create engaging activations across various brand touchpoints.