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Anytime Anytime

Award: Shortlist

Shortlist / Direct / Integrated / 2023

A Super Bowl spot has a hefty price tag. So, instead of dropping millions of dollars for 30 seconds of fame, Anytime Fitness turned the big game into a big game. Whenever people heard the word 'anytime' said during the Super Bowl broadcast and tweeted #JustHeardAnytime, they could win a trip to Anytime Fitness anywhere in the world. The campaign used online video advertising, social content, and OOH to win the battle for the Super Bowl second screen, giving Anytime its fair share of engagement and attention without a big budget production.