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Anytime Anytime

Award: Shortlist

Shortlist / Direct / Integrated / 2023

A Super Bowl spot has a hefty price tag. So, instead of dropping millions of dollars for 30 seconds of fame, Anytime Fitness turned the big game into a big game. Whenever people heard the word 'anytime' said during the Super Bowl broadcast and tweeted #JustHeardAnytime, they could win a trip to Anytime Fitness anywhere in the world. The campaign used online video advertising, social content, and OOH to win the battle for the Super Bowl second screen, giving Anytime its fair share of engagement and attention without a big budget production.

Credits

Lead

Client

Advertising Agency

Production Company

Country

Art Director

  • Kaitlin Kehoe

Assistant Editor

  • Jordan Allen

Audio Production Company

  • Vapor Music Group

Chief Creative Officer

  • Greg Hahn

Colour Artist

  • James Graham

Colour Assistant

  • Ed Gunn

Colour Grading

  • Alter Ego

Copywriter

  • Patrick LaBelle

Creative Director

Digital Design Studio

  • M&H

Director

  • Pete Marquis

Editing

  • School Editing

Editor

  • Matthew Kent

Editorial Executive Producer

  • Yumi Suyama

Executive Creative Director

  • Bianca Guimaraes
  • Kevin Mulroy

Executive Producer

Group Creative Director

  • Howard Finklestein
  • Ross Fletcher

Head of Production

  • Will Dempster

Integrated Producer

  • Spencer Butt

Account Director

  • Diana Baran

Account Executive

  • Amanda Chau

Account Strategy Lead

  • Nimisha Jain

Chief Marketing Officer

Director of Marketing Operations

Head of Strategy

Managing Director

  • Alison Whisenant

Marketing Vice President

Media Agency

  • Goodway Group

PR Agency

  • Fish Consulting

President

  • Kerry McKibbin

Producer

Production Coordinator

  • Nilu Jayasuriya

Senior Director of Brand Marketing

Senior Strategist

  • Hannah Newport
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