- Member since 2022
Katherine is a Sydney-based brand writer and Verbal Design Director at Re (M&C Saatchi Group).
She’s here to name (brand) names, shape their unique voice, and tell their stories — all in a way that promotes a strategic goal. She believes in the power of words as a tool for anyone who touches a brand; from CEOs, marketers, to the people who answer the phone.
Among other things, she’s made work for supermarkets, start-ups, funeral homes, luxury hotels, not-for-profits, and controversial cheese.
Her mum is still not sure what she does for a living.