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Award: Graphite Pencil

Graphite Pencil / Digital / Use of Micro-Talent & Influencers / 2023

Award: Graphite Pencil

Graphite Pencil / Impact / Creative Use of Budget

Award: Wood Pencil

Wood Pencil / Media / Use of Micro-Talent & Influencers

Award: Wood Pencil

Wood Pencil / PR / Single Market

Award: Shortlist

Shortlist / PR / Use of Micro-Talent & Influencers

30 million abandoned and orphaned children in India live in poverty and face a dim future. Since 1949, SOS Children’s Villages, a donor-based organisation, has been helping abandoned or orphaned children to create a safe environment and a better future. But every year SOS faces increasing costs and severely needed donations – the kind of donations you can only get from corporations. FCB Chicago devised a unique fundraising model to convince India’s largest corporations to turn some of their huge marketing budgets into donations.

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