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Raise Your Arches

Award: Wood Pencil

Wood Pencil / Media / Integrated / 2023

Award: Shortlist

Shortlist / Sound Design & Use of Music / Existing Music

An invitation to McDonald’s is enough to lift anyone's mood. And it turns out you don't need to mention specific words to suggest a trip to McDonald's – all it takes is a knowing look. Raise Your Arches claims ownership of that knowing look by turning it into an ownable action that quickly became a social trend, spreading across 50 countries. Now, whenever anyone raises their eyebrows, it can mean only one thing: fancy a McDonald’s?