The Coca-Cola Company - We Are Mello
Award: Shortlist
Shortlist / Media / Collaboration / 2023
Twitch allowed thousands of people around the world to control DJ Marshmello himself. The audience could choose his actions, moves, and decisions – just like a video game – in a real, live adventure to launch his new collaboration with Coca-Cola. During the 60-minute gaming experience, Loserfruit and worldwide streamers engaged with fans to solve a series of missions. The audience could tell the streamer what commands to give to Marshmello by typing in the chat, or decide which actions to give him with the buttons on the stream.