Stepping brand-side, leading the in-house Meta Global Creative X agency, Director - creative global covering teams in London, EU , Brazil, Singapore, India, Philippines, and working with external agencies creating all Meta (Instagram, Facebook, WhatsApp) campaign requirements.
Adding to my creative and agency leadership knowhow as key part of the international marketing team during this turbulent time in tech business.
Projects include: Instagram Brazil - Lollapalooza, Meta Rugby World Cup (TTL campaign from fanzone, AR experiences, TV, DOOH, mobile AR, social and finale event), India - brand activation campaign, Philippines Her years of experience, for clients at home and around the globe mean she keeps a cool head and a tenacious attitude in pursuit of the best creative.
She is a key proponent for industry change, spearheading many initiatives; from the pilot of The Girlhood programme within FCB Inferno, leading the Girl Effect (Rwanda), partnering the launch of Creative Equals or speaking at TEDx. Becky keeps the need for greater diversity in the search for better creative work front and centre.