How to integrate AI into businesses and teams

Overview

Understand how AI is changing commercial creativity and be able to make informed decisions about its implementation, all while balancing efficiency, creativity, and organisational needs

For those tasked with assessing and integrating AI tools into any creative team or organisation, the tasks can seem daunting. Where to start in an ever-changing landscape, with consideration needing to be given to adopting, integration, usage, company readiness, cost, creative efficiency… and the list goes on!

Course Leaders

ECD, House of Greenland & Founder, Plain:ai
D&AD Course Leader

ECD, House of Greenland & Founder, Plain:ai

D&AD Course Leader

Are you a leader tasked with making critical decisions about AI integration in your creative teams?

This masterclass is specifically designed for those in decision-making positions who need practical frameworks—not technical jargon—to confidently guide their organisations through AI adoption.

You'll leave with actionable strategies to assess your organisation's AI readiness, create implementation roadmaps, know how to navigate creating AI workflows, and effectively lead diverse teams through technological change. Perfect for leaders who need to understand AI capabilities without becoming technical experts themselves.

Our focused curriculum includes:

Demystifying AI: Core concepts relevant to creative business leaders

Strategic frameworks for balanced AI implementation
Organisational readiness assessment techniques
Team integration strategies for varying levels of AI comfort
Change management approaches specific to creative environments

By the end, you'll be equipped to make informed strategic decisions about AI implementation while effectively guiding teams through the transition process.

By the end of this workshop you will

Understand how AI is transforming the creative landscape
Articulate how AI technologies, particularly Generative AI, can be effectively integrated into business
Know how to evaluate an organisation's AI readiness and maturity level
Understand the connection between efficiency and creativity when using AI tools
Identify human, technical, and organisational factors that influence successful AI adoption
Understand the ethical and practical implications for businesses when implementing AI