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City Hall of Love

Award: Shortlist

Shortlist / Media / Use of XR / 2023

While the world has made strides in embracing all forms of love, many are still denied the one freedom they so desperately seek: the freedom to marry. That's why MullenLowe Singapore gave all lovers a chance to experience it in another – the metaverse. Closeup City Hall of Love in Decentraland celebrates all kinds of love by inviting couples to host virtual weddings, where they can seal their union by smart contract and mint an NFT Certificate of Marriage that’s validated by over 222,000 nodes worldwide, forever immortalising their love on the blockchain.

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Client

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Country

Client

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3D Design Director

Art Director

Copywriter

Creative Director

Executive Creative Director

Global Creative Director

Senior Global Brand Manager

Assistant Brand Manager

Client Brand Director

Digital Planning Director

Global Account Director

Global Brand Vice President

Global Business Director

Global Planning Director

Senior Account Manager

Head of PR & Comms – Skin Cleansing and Oral Care

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