- Global Creative Director
- Korea, Republic of
- Member since 2015
Jax is a Global Creative Director who’s work sits between where technology, culture, art and advertising meet. She currently works at Cheil Worldwide in Seoul, on Samsung Electronics. Prior to Cheil, she worked in New York at Ogilvy and Publicis and has been successful in working for a number of Fortune 500 companies while she was there. Her clients included: Motorola, Kodak, Feeding America, Dove, Stolichnaya, Louis Vuitton, Puerto Rico Tourism Board, Global Minute Maid, Dasani, IKEA, Citizen’s Bank, AVON, Gap and Citibank.
Her works have been honored at Cannes, OneShow, D&AD, Clio Awards, New York Festival, London Award Show, Spikes Asia, AdFest, iF Design Awards, AdStars, Korea Advertising Festival and many more.
Jax was ranked as one of Korea’s Most Creative in 2018. Most recently, sat as a jury for D&AD 2022 for the Digital and The One Show 2021 for the Integrated + Experiential/Immersive categories. She had participated as a juror for the Cannes Lions Advertising Festival for Digital Craft in 2019 as well as the Clios 2019 for the Digital/Mobile and Social Media categories. A part from actively jurying on award shows, she is frequently invited as a guest speaker pre-pandemic to AdFest in both 2018 and 2019 to give sessions on “Tech your new BFF,” and “Humanitech.”