The Billboard is Yours to Take

Budweiser’s global brand platform, Greatness Is Yours to Take, helps young people to chase their dreams, especially up-and-coming musicians. This year, women and non-binary musicians were denied an opportunity for greatness on the UK’s biggest stage: the BRIT Awards. The BRITs combined their awards for best men and women artists into a gender-neutral category, but only nominated male artists. So Budweiser gave women and non-binary artists the opportunity that the BRITs denied them, turning a Budweiser billboard into a stage that reached the biggest, most influential names in music.