Waxing Lady Tutorials
Award: Shortlist
Shortlist / Impact / Local Solution / 2023
Pakistan has the highest rate of breast cancer in Asia. Women tend not to talk about their bodies with others, even their doctors, due to taboos. As a result, they have no idea how to check themselves, so they fail to detect the disease early. But no matter how conservative Pakistani woman might be, there is always one person they're comfortable discussing their bodies with: their waxing lady. So Impact BBDO trained waxing ladies on how a breast self-exam should be conducted, passing on this valuable training to their customers in the privacy of their homes.
