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The Postponed Day

Award: Yellow Pencil

Yellow Pencil / PR / Use of Media Relations / 2023

Award: Wood Pencil

Wood Pencil / PR / Single Market

Award: Wood Pencil

Wood Pencil / Impact / Collaboration

Award: Shortlist

Shortlist / PR / Integrated

World Breast Cancer Day is an important occasion for raising awareness of the disease, but it's not enough on its own. In Argentina, thousands of women keep postponing their annual breast check-ups, so in October 2022, more than 30 cancer NGOs in Argentina decided to do the same and postpone World Breast Cancer Day, day after day, converting one day of awareness into two weeks of check-ups and conversation.

Credits

Lead

Client

Advertising Agency

Country

Agency Editor

  • Diego Faur
  • Sebastián Garri

Agency Producer

  • Maximiliano Ibarra

Art Director

  • Leandro Mingrone

Audiovisual Director

  • Odile Sucari

Campaign Copywriter

  • Juan Manuel Carnelos

Chief Creative Officer

  • Alejandro Devoto
  • Hernán Kritzer

Creative Director

  • Ezequiel Irureta
  • Sergio Rio León

Design Lead

  • Trinidad Colombo

Executive Creative Director

  • Gonzalo "Montaña" Fernández
  • Juan Ure

Global Chief Creative Officer

  • Javier Campopiano

Head of Art

  • Diego Urbano

Head of Creative Services

  • Maru Sokolowski

Head of Production

  • Pablo Molina

Motion Designer

  • Ezequiel Ferraro

Production Assistant

  • Felix Sordó
  • Wanda Davenport

Agency Project Manager

  • Ivana Benozzi

Brand Strategist

  • Clara Noussan

Head of Social Media

  • Mar Canosa

Head of Strategy

  • Ana Etcheto
  • Romina Perrone

PR Director

  • Florencia Kessler

President

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