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The Postponed Day

Award: Yellow Pencil

Yellow Pencil / PR / Use of Media Relations / 2023

Award: Wood Pencil

Wood Pencil / PR / Single Market

Award: Wood Pencil

Wood Pencil / Impact / Collaboration

Award: Shortlist

Shortlist / PR / Integrated

World Breast Cancer Day is an important occasion for raising awareness of the disease, but it's not enough on its own. In Argentina, thousands of women keep postponing their annual breast check-ups, so in October 2022, more than 30 cancer NGOs in Argentina decided to do the same and postpone World Breast Cancer Day, day after day, converting one day of awareness into two weeks of check-ups and conversation.