Chatpat

30 million abandoned and orphaned children in India live in poverty and face a dim future. Since 1949, SOS Children’s Villages, a donor-based organisation, has been helping abandoned or orphaned children to create a safe environment and a better future. But every year SOS faces increasing costs and severely needed donations – the kind of donations you can only get from corporations. FCB Chicago devised a unique fundraising model to convince India’s largest corporations to turn some of their huge marketing budgets into donations.