Cloudneo Cyclon 2023

Video placeholder image

Cloudneo Cyclon 2023

The Cloudneo is the first fully recyclable high-performance running shoe. Created exclusively for the brand’s Cyclon subscription service, the shoe is 100% circular, meaning all its parts can be reused over and over again, minimising waste. The shoe is great for the planet without compromising on performance. It’s designed with athletes in mind – people who run thousands of kilometres and go through multiple shoes per year.


D&AD pencils

  • D&AD YELLOW pencil
  • D&AD WOOD pencil

Details

Credits


What did the judges have to say?

D&AD Jury

The Cloudneo is a high performance running shoe with a very clean design, but more importantly the intelligent use of materials means it can be recycled without disassembly. This has allowed On to offer the shoe on a subscription model with the parts being used over and over again, minimising waste.

  • Jon Marshall

  • Partner

  • Pentagram