Wellington City Misson - Silent Night
Award: Shortlist
Shortlist / Impact / Local Solution / 2023
The Wellington City Mission needed a unique approach for fundraising to meet the four-fold increase in demand for its services over the Christmas period. The Silent Night was a sold-out fundraising event held at one of New Zealand’s largest stadiums, for which people bought tickets but didn’t attend. By doing so, every dollar spent on tickets went to the Wellington City Mission to fund its various initiatives that ensure all Wellingtonians experiencing challenges are cared for at Christmas. The event was run like any other at the stadium, with tickets bought directly through Ticketek.