The Unwasted Beer
Award: Graphite Pencil
Graphite Pencil / Impact / Local Solution / 2023
Heineken turned lockdown beer that was going to waste into a global sustainable programme. How? By completely reversing its business model, buying back 15.5 million litres of lockdown beer from closed bars and transforming it into a new range of sustainable solutions that could be served to communities globally. The Unwasted Beer was transformed into biogas, electricity, animal feed, fertiliser, water, and heat.
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