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Branding Category

  • D&AD Awards 2020

Design of individual brand elements and entire branding schemes, for example a brand refresh, naming, tone of voice, sonic branding, brand activations and branding for TV channels.

Subcategories

You can enter your work in the following subcategories.

  • 2101 - New Branding Schemes

    An entire branding identity for a new organisation, product or service. The work should express the brand through multiple platforms. Includes identities for organisations of all sizes, from under 10 to over 250 employees. The presentation boards should not repeat images of material provided in other formats.
  • 2102 - Brand Refresh

    Rebrand or refresh of an existing brand, organisation, product or service. The work should express the brand through multiple platforms. Includes identities for organisations of all sizes, from under 10 to over 250 employees. The presentation boards should not repeat images of material provided in other formats.
  • 2103 - Campaign Branding & Identity

    Branding and identity of a specific marketing or advertising campaign.
  • 2104 - Logos

    Single logos or families of logos. Could be static, in-motion, or both.
  • 2105 - Campaign Logos

    Single logos or families of logos created for a specific advertising or marketing campaign. Could be static, in-motion, or both.
  • 2106 - Brand Expression in Print

    Branded printed communications. For example stationery, catalogues, brand handbooks and packaging. This category is not for posters or press ads, enter these into the Press & Outdoor category instead.
  • 2107 - Brand Expression in Moving Image

    Branded moving image work. For example inflight films, corporate presentations, idents and TV programme junctions. This category is not for TV and cinema ads, enter these into the Film Advertising category instead.
  • 2108 - Channel Branding & Identity

    Entire channel identities or elements of them, e.g. stings or idents. This category is not for the branding of individual TV programmes, enter these into the Multiplatform TV Branding & Promotions category instead.
  • 2109 - Multiplatform TV Branding & Promotions

    Branding for a TV channel or programme integrated across various platforms, e.g. print, web, TV. This category is not for single idents, enter these into the Channel Branding & Identity category instead.
  • 2110 - Digital Brand Expression

    Branding that lives on digital platforms. For example websites, apps, games. This category is not for mobile or digital ads, enter these into the Digital category instead.
  • 2111 - Sonic Branding

    Sonic branding that appears across various customer touchpoints to tell a brand's story. Includes sonic logos, sounds or jingles created specifically for brands.
  • 2112 - Brand Activation

    Experiences and activations that encouarge customers to engage with brands, for example pop up events and installations.
  • 2113 - Naming

    The name of a company or product, whether it's new or part of the refresh of an existing brand. Judges will consider how the naming is perceived by the target audience.
  • 2114 - Tone of Voice

    The personality of the brand or company expressed through written and spoken word. Work can be both print and digital. Can be for a new brand or part of the refresh of an existing brand.

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