Radio & Audio Category

Subcategories

You can enter your work in the following subcategories.

• 1901 - Radio Adverts 0-30 seconds

  Single radio adverts less than 30 seconds long.

• 1902 - Radio Adverts over 30 seconds

  Single radio adverts over 30 seconds long.

• 1903 - Radio Advertising Campaigns

  Radio advertising campaigns.

• 1904 - Tactical Radio & Audio Advertising

  Rapid response advertising that reacts to current news and events, using the popularity of a news story to generate maximum coverage for the brand. Includes newsjacking, real-time and situation specific adverts.

• 1905 - Use of Branded Audio

  Audio content that's sought and shared by the public, and where the brand, product, service or business is an integral feature of the story or experience.

• 1906 - Use of Podcasts

  Advertising that integrates a brand into a podcast episode or series, either through casting, positioning or performance. May include paid-for, earned or own media. Scripting for podcasts should be entered into the Writing for Podcasts category.

• 1907 - Creative Use of Technology

  Work that uses technology in a creative way to audibly bring a brand message to life. Includes the use of voice activation, virtual assistants, fm transmitters, apps, data and binaural recording.

• 1908 - Writing for Podcasts

  Writing or script for a podcast episode. Could be for entire episodes or sections of them. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.

• 1909 - Writing for Radio & Audio

  Copy for radio adverts and audio content, including streaming. Scripting for podcasts should be entered into the Writing for Podcasts category. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.