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Experiential Category

  • D&AD Awards 2020

Work that brings about interaction between brands and consumers through experience-led activations. May be digital, physical or a combination of both. For example, stunts, pop-up shops, installations, technology-led experiences and responsive environments, live stream events, interactive brand videos, online retail.

Subcategories

You can enter your work in the following subcategories.

  • 1301 - Community Experience

    Branded activations or ideas taking place within communities, or bringing them together, to optimise a shared experience.
  • 1302 - Branded Entertainment Experience

    Branded entertainment experiences, for example live shows, events, concerts and festivals.
  • 1303 - Public Environments

    Branded environments or experiences in public spaces.
  • 1304 - Expos, Conventions & Trade Shows

    Brand activations and stands at expos, conventions and trade shows.
  • 1305 - Out-of-Home

    Out-of-home experiences and activations, for example guerrilla marketing, stunts and ambient.
  • 1306 - Retail

    Retail experiences that enhance a purchasing process. Includes in-store activations, pop-up shops and street vendor experiences.
  • 1307 - Gamification

    Where a brand message is brought to life through engagement in a game or competition. May include digital games and apps or physical activities. In-game adverts and branding should be entered into the Direct category.
  • 1308 - Use of Technology

    Branded environments where the core element is heightened by the use of technology such as 360 video, voice activation, immersion or multi-platform. May include projection mapping or user-activated experiences. For AR and VR see the Use of Realities category.
  • 1309 - Use of Realities

    Work where augmented, virtual or mixed realities play a key role in conveying the brand message.

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