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Digital Design Category

  • D&AD Awards 2020

Technology-based design, service design, and the design of digital products, for example, websites, apps, connected products, games and digital experiences.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 2301 - Digital Products

    The overall execution of a digital product, or elements of it, including the UI, UX, navigation, responsiveness, layout and visual design. Digital products include but are not limited to websites, apps and platforms.
  • 2302 - Connected Experiences

    Design to be delivered across connected touchpoints, beyond web and mobile. Includes home devices, wearable technology and sensors. The judges will be looking at overall execution, how well the device is improving efficiency for the user and where appropriate the UI, UX, navigation, responsiveness, layout and visual design.
  • 2303 - Immersive Experiences

    Multi-sensory digital experiences that create immersive environments. May or may not be interactive. Includes AR, VR, installations and projections. The judges will be looking at overall execution and where appropriate the UI, UX, navigation, responsiveness, layout and visual design.
  • 2304 - Game Design

    Recognises design and gameplay experiences that are succesfull across all creative and technical fields; creating user-friendly, innovative and fluid gameplay. All genres of game accepted. Includes virtual, immersive, AR, website and mobile.
  • 2305 - Incremental Design

    A pre-existing platform, website or app that has undergone continual software updates. Must evidence the incremental change over time and show examples of new functionalities. The judges will be looking at overall execution and where appropriate the UI, UX, navigation, responsiveness, layout and visual design.
  • 2306 - Service Digitisation

    Service design which takes an analogue service and brings it to life in digital. For new or existing services. Can include non-digital touchpoints which entrants must be able to evidence.
  • 2307 - New Service Design & Activation

    The design, launch and scaling of a new digital service. Can include non-digital touchpoints which entrants must be able to evidence.
  • 2308 - Service Design Relaunch

    Existing service design that has been relaunched or refreshed. Can include non-digital touchpoints which entrants must be able to evidence.
  • 2309 - New Use of Technology

    Use of technology to improve a digital product, service or the user experience, or to inform design that pushes the boundaries of digital. Includes but not limited to virtual, immersive, AR and device-led content.
  • 2310 - Creative Use of Data

    Use of data to inform the design thinking or improve the user experience.
  • 2311 - Writing for Digital Design

    Copy for any digital product or platform that is integral to the design and has improved the user journey or experience. Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.

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