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Electric Everywhere

Award: Shortlist

Shortlist / Experiential / Out-of-Home / 2020

Electric mobility is plagued by widespread myths - one being that there's not enough charging stations. In reality, Europe has more charging stations than petrol stations. So, to launch the first all-electric Mini, Jung von Matt set out to prove it. In Lisbon, the Green Capital of Europe 2020, they created a spectacle powered entirely by the city's EV chargers. Over 100 high-powered lights were installed onto public charge points and beamed into the sky, making the charging infrastructure visible from all corners of the city. Captured with an online film, it spread the message that electric is everywhere.

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