• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

L05T

Award: Wood Pencil

Wood Pencil / Experiential / Gamification / 2020

Imagine if you found out that the Lotto ad you watched wasn’t just an ad, but instead a Lotto ticket? Lotto numbers were hidden throughout this advert, giving people who found them a chance at the cash prize. It wasn’t just the main character in the ad in a desperate search for the lost ticket, it was also the audience. The website turned searching through the film into a game, making finding each number rewarding, and transforming a 90-second TV ad into a piece of entertainment that over 200,000 visitors spent nearly six minutes on average exploring.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again