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Media Category

  • D&AD Awards 2020

Strategies and ideas that use a specific medium or media property as a creative tool. Judges will be looking for innovative and creative ‘media first’ ideas – those which prioritise the effective use of channels to communicate the brand message.



You can enter your work in the following subcategories.

  • 1601 - Use of Integrated

    Creative media ideas that are successfully executed across multiple media platforms e.g. social, press, TV and radio.
  • 1602 - Use of Digital

    Campaigns hosted on third party owned web or mobile platforms. Includes paid-for, owned and earned media ideas that exploit the social and community aspects of digital networks including user-generated content. Also includes work designed for VOD and social.
  • 1603 - Use of Mobile

    Media ideas that use mobile technology. Includes augmented reality, location-specific technology, apps, etc.
  • 1604 - Use of Direct

    Use of mail, email, telephone marketing, or media that allows direct communication with the customer.
  • 1605 - Use of Press & Outdoor

    Press ads (advertorials, ads in magazines and newspapers) and out-of-home ads (on existing, free format, and interactive poster sites).
  • 1606 - Use of Radio & Audio

    Advertising, sponsorship and promotions on radio or audio services, whether broadcast, online or on-demand. Includes podcasts.
  • 1607 - Use of Film

    Advertising, advertorials, promotions, sponsorships and product placements on recognised TV and cinema channels. VOD should be entered into the Use of Digital category.
  • 1608 - Use of Entertainment

    Entertaining content that's sought and shared by the user. The media channel(s) used should be central to the campaign and a key driver of its success. May include commercials, games, websites, experiences, press, posters, music.
  • 1609 - Use of Events & Stunts

    Media ideas relating to real-life events or stunts. Including exhibitions, product launches, sports tournaments, art performances and concerts, either pre-existing or specially created.
  • 1610 - Use of Retail

    Campaigns centred around in-store marketing, pop-up shops, online retail sites and processes.
  • 1611 - Use of Interaction

    Media ideas that encourage and enable the user to interact or respond to a brand’s other activities. Includes dual screening apps, audio or visual recognition, interactive kiosks, virtual reality.
  • 1612 - Use of Collaboration

    The creative use of sponsor placement, where the collaboration between sponsor and project is key to the campaign's success.
  • 1613 - Use of Micro-Talent/Influencers

    Media activity that uses micro-talent or micro-influencers - those with niche audiences or a lower count of followers - to increase engagement and target specific markets.
  • 1614 - Use of Talent & Influencers

    Media activity that uses popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.

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