To spread a little LGBTQI+ inclusion and activate its sponsorship of Sydney Gay & Lesbian Mardi Gras beyond Sydney’s Oxford Street parade-route, ANZ Bank transformed ‘other’ Oxford Street road signs right across the country into fabulous Signs of Love. This idea created a bespoke Mardi Gras experience in far flung locations around the country for individuals isolated from or unable to attend the festival. With Google Street View and ANZ-branded Oxford Street Giphy stickers, ANZ extended the Mardi Gras experience through online and social touchpoints for all the world to experience.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.