Signs of Love
Award: Graphite Pencil
Graphite Pencil / Media / Use of Integrated / 2020
To spread a little LGBTQI+ inclusion and activate its sponsorship of Sydney Gay & Lesbian Mardi Gras beyond Sydney’s Oxford Street parade-route, ANZ Bank transformed ‘other’ Oxford Street road signs right across the country into fabulous Signs of Love. This idea created a bespoke Mardi Gras experience in far flung locations around the country for individuals isolated from or unable to attend the festival. With Google Street View and ANZ-branded Oxford Street Giphy stickers, ANZ extended the Mardi Gras experience through online and social touchpoints for all the world to experience.
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