Air Max Graffiti Stores
Award: Yellow Pencil
Yellow Pencil / Experiential / Out-of-Home / 2020
Award: Graphite Pencil
Graphite Pencil / Digital / Cohesive Use of Physical & Digital
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Response/Ambient
Award: Wood Pencil
Wood Pencil / Media / Use of Press & Outdoor
Award: Wood Pencil
Wood Pencil / Digital / Creative e-Commerce
The Air Max has always been a pivotal part of street culture. So, to launch the new models in Brazil, AKQA São Paulo put them on the feet of those who most represent the streets: the graffiti characters of São Paulo. It invited artists to update their own existing characters with the new sneakers - and the only way to get them on a limited pre-sale was to visit the artwork, access Nike.com and unlock the purchase through geolocation. The Air Max Graffiti Stores transformed the city walls into Nike Stores, turning the brand’s e-commerce into a cultural experience.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.