On May 22nd, the International Day of Biodiversity, the Lacoste crocodile gave its place to 10 endangered species, in every nook and cranny of 10 stores around the world as well as on the brand’s media and social platforms. All profits from the day were donated to IUCN, which launched a conservation programme for the Batagur Turtles of Burma.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.